Tote Review 2025 | Expert Tote Analysis

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The Tote is a significant and historic name in British horse racing and sports betting. Established in 1928 by Winston Churchill, the Tote was created as a pool betting system to ensure fair returns for punters and funding for the racing industry.Tote Review 2025 | Expert Tote Analysis

Although Tote does not offer its customers fixed odds betting or the best odds guaranteed on horse racing, its strength is that it provides jackpot betting, which gives bettors the chance to land enormous dividends for a modest outlay.Tote Review 2025 | Expert Tote Analysis

I particularly like the feature that Tote will match the starting price if the Tote dividend is smaller, which ensures customers get the best of both worlds.

Tote has recently expanded internationally, including partnerships like the World Pool, which connects global pools to create larger, more competitive betting markets. Jackpot and Placepot pools often reach £1m or more, especially at major meetings and festivals.

Although historically focused on horse racing, Tote has introduced sports betting and offers a broad range of markets comparable with other leading online betting sites.

The Tote is also licensed by the UK Gambling Commission, which assures customers of a professional, fair and safe online betting location.

Tote Pros
  • Racing Post Spotlights And Replays For Every Horse
  • Regular Jackpot Betting Pools
  • Free Horse Racing Streaming
  • Excellent In-Play Betting Service
  • Fresh Racing And Sports Betting Offers
Tote Cons
  • Lack of Payment Methods
  • No Best Odds Guaranteed on Horse Racing

Tote Review 2025 | Expert Tote Analysis

Customers opening a new account with Tote can expect a bonus worth £40 when they sign up using the bonus code B10G40 and place a bet of £10 or more at odds of evens or greater on any racing pools or sports betting market. The offer is straightforward to complete and the bonus received is varied.

 To take advantage of this exclusive Tote sign up offer, just follow the instructions below:

  • Visit the Tote website via this link and open a new account.
  • Enter the promo code B10G40 during registration.
  • Deposit a minimum of £10.  
  • bet £10 or more on any horse racing pool or sports betting market with odds of 1/1 or greater.
  • Qualifying bet must be placed within seven days, or the offer will expire.

When the qualifying bet has been settled, new customers, within 48 hours, will receive;

I like the variety of the Tote welcome package, as it offers a taster of all their services, from racing, to sports betting and their online casino. It is advisable to read the terms and conditions attached to new customer welcome offers.

Tote Review 2025 | Expert Tote Analysis

The latest offers can be found on the promotions page, and when available, customers are usually required to opt in to take advantage of them.

The promotions can be seasonal and limited at times, but we found plenty of offers when conducting our review, and it's worthwhile checking the promotions page regularly to see what is on offer, especially when there are big horse race meetings such as the Cheltenham Festival and Royal Ascot.

Tote Review 2025 | Expert Tote Analysis

Tote has moved beyond just being a horse racing betting site and you can now find good selection of sports betting markets, particularly those involving football.

There's a long list of football competitions to bet on and we regularly spotted boosted odds for pre-built accumulators on Football League games, as well as the occasional free football bets being offered.

For instance, we spotted an offer that gave punters a £5 free bet when they wagered £10 on an accumulator on a specific night. 

It was a better offer than some you find on the best accumulator betting sites and is the type of football promotion you'll find regularly with the Tote.

Tote Review 2025 | Expert Tote Analysis

Horse racing fans can opt in for the Stayers Club promotion, which involves placing six bets weekly on the Jackpot, Placepot, Quadpot, Scoop6, Exacta, Trifecta or Swinger pools.

When placing six £10 qualifying bets between Monday and Sunday, Tote customers will receive a £10 free bet, which can be used on any of the same qualifying pools. There are also £5 and £2 alternatives available for this promotion.

Tote Sports Betting Offers

There are regular crossovers between racing and sports on Tote, who offer free sports bets for punting on racing. 

For example, bettors can regularly earn a £5 free sports bet when they wager £20 or more on Racing Pools at a specific meeting.

There are also opportunities to earn free bets by wagering on certain sports. Users of NBA betting sites will find they can get a £5 free bet when they place a minimum of £10 on a NBA bet builder on selected games.

Live Streaming Live Streaming Green Checkmark
Cash Out Cash Out Green Checkmark
Acca Insurance Acca Insurance Red X
Odds Boost Odds Boost Green Checkmark
Time Out Time Out Green Checkmark
Bet Builder Bet Builder Green Checkmark

Tote Review 2025 | Expert Tote Analysis

Tote offers in-play betting across all sports, and live action can be accessed via the in-play tab at the top of the main menu. From there, a sub-menu with the various sports where in-play betting is highlighted can be found.

For many, including myself, in-play betting is becoming increasingly popular. In-play betting allows you to place bets when a game or event has started.

This lets you make informed decisions based on live performance and current circumstances, such as goals, injuries, and even weather conditions in sports such as cricket and golf.

Tote is one of the betting sites with live streaming, but that's largely limited to horse racing and sports bettors will need to be content with graphical representations of the action to follow the majority of in-play events.

Tote Review 2025 | Expert Tote Analysis

Bet builders feature strongly with Tote. They are available in all major team sports, including football, American football, basketball, baseball, tennis, and ice hockey.

A bet builder is a tool for creating custom bets by combining predictions for the same game or event into one bet. For example, in a football match, you could combine which team will win, a specific player to score, and the number of corners in the game.

All these predictions are rolled into one bet, and for it to win, every part of the bet needs to be correct. The more selections you add, the higher the potential payout, but the risk increases with each selection.

We found Tote's bet builder tool to be a little limited. There were no player prop markets available to add to a bet builder, impacting the number of markets you can use. 

However, you are able to combine bet builder wagers into an accumulator, an option not available with every online bookmaker.

Tote Review 2025 | Expert Tote Analysis

Payment Method Deposit Amount Withdrawal Amount Withdraw Time
VISA £5 min £5 min 3-5 Working Days
MasterCard £5 min £5 min 3-5 Working Days

Tote Review 2025 | Expert Tote Analysis

The Android mobile app downloaded very quickly to my device with Google Play and was installed in no time. It has a user rating of 4.6/5.0, and while there were some grumblings in the reviews, the overall feedback is positive.

It is the same story for iPad and iPhone users, with the iOS app also having a rating of 4.6/5.0 on the App Store. Again, there are some mixed reviews, but nothing to suggest that Tote's app is a poor offering, and its ratings are among the highest you are likely to see for betting apps.

My experience was that the app is very likeable. Once I had spent a few minutes finding my way around, I found it simple to use and quick to respond.

IOS App IOS App Green Checkmark
Android App Android App Green Checkmark
Mobile Live Streaming Mobile Live Streaming Green Checkmark

Tote Review 2025 | Expert Tote Analysis

Tote has excellent customer support, and 24/7 live chat is available. This means customers can reach the support team anytime, day or night. To use the live chat facility, click the logo in the bottom left-hand corner of the website or go through the app menu.

They also provide excellent telephone service (0800 032 8188), available seven days a week from 8am until midnight.

For customers who prefer to make contact by email, the customer support team can be reached at customercare@tote.co.uk.

Social:
Available Hours: 08:00-12:00
Phone: +44 1942 314007

Tote Review 2025 | Expert Tote Analysis

The Tote is dedicated to promoting safer gambling and offers tools to help customers stay in control. Features like deposit limits and self-exclusion make it easy for users to manage their spending.

Additionally, the site provides links to support groups and charities for further help and advice if gambling becomes a concern.

Refer to Gambling.com's responsible gambling guide for further advice and information on staying safe when betting online.

Deposit Limits Deposit Limits Green Checkmark
Time Out Time Out Green Checkmark
Stake Limits Stake Limits Green Checkmark
Profit/Loss Totaliser Profit/Loss Totaliser Red X
Self Exclusion Self Exclusion Green Checkmark

Tote Review 2025 | Expert Tote Analysis

The welcome bonus for new customers is a great reason to join Tote, but betting on this platform has plenty of other benefits. They offer various betting markets on all popular sports, complemented by an easy-to-navigate website and app.

One standout feature is their extensive in-play betting options, which are particularly impressive. Sports fans are spoilt for choice regarding live-action, and bet builders are available at many sporting events.

For horse racing fans, Tote provides free streaming of all UK and Ireland races to all users.

Another excellent feature is the Racing Post Spotlights available on UK and Ireland racing for individual horses and the overall race. Even replays are available, making Tote stand out from the crowd. These are all neatly incorporated into the race cards.

Pool betting may not be to everyone’s taste, but with the introduction of World Pool, Tote betting is becoming an increasingly viable alternative to fixed-odds betting. 

Visit Tote Sports

Tote Review 2025 | Expert Tote Analysis

Our Rating
96
Total Sports
30
Total In Play Sports
13
Cash Out Sports
10

Support Hours:

08:00-12:00

Address:

6th floor, 6 Kean Street, London, WC2B 4AS

Website:

tote.co.uk

Supported Platforms:

Android, App, Desktop, Flash / No Download, iPhone, Mac, Mobile, Tablet, Windows, Windows Phone

Social:

Payment Methods

VISA MasterCard

Tote Review 2025 | Expert Tote Analysis

Tote Review 2025 | Expert Tote Analysis

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Tote Review 2025 | Expert Tote Analysis