The Tote is a significant and historic name in British horse racing and sports betting. Established in 1928 by Winston Churchill, the Tote was created as a pool betting system to ensure fair returns for punters and funding for the racing industry.Tote Review 2025 | Expert Tote Analysis
Although Tote does not offer its customers fixed odds betting or the best odds guaranteed on horse racing, its strength is that it provides jackpot betting, which gives bettors the chance to land enormous dividends for a modest outlay.Tote Review 2025 | Expert Tote Analysis
I particularly like the feature that Tote will match the starting price if the Tote dividend is smaller, which ensures customers get the best of both worlds.
Tote has recently expanded internationally, including partnerships like the World Pool, which connects global pools to create larger, more competitive betting markets. Jackpot and Placepot pools often reach £1m or more, especially at major meetings and festivals.
Although historically focused on horse racing, Tote has introduced sports betting and offers a broad range of markets comparable with other leading online betting sites.
The Tote is also licensed by the UK Gambling Commission, which assures customers of a professional, fair and safe online betting location.
Customers opening a new account with Tote can expect a bonus worth £40 when they sign up using the bonus code B10G40 and place a bet of £10 or more at odds of evens or greater on any racing pools or sports betting market. The offer is straightforward to complete and the bonus received is varied.
To take advantage of this exclusive Tote sign up offer, just follow the instructions below:
When the qualifying bet has been settled, new customers, within 48 hours, will receive;
I like the variety of the Tote welcome package, as it offers a taster of all their services, from racing, to sports betting and their online casino. It is advisable to read the terms and conditions attached to new customer welcome offers.
The latest offers can be found on the promotions page, and when available, customers are usually required to opt in to take advantage of them.
The promotions can be seasonal and limited at times, but we found plenty of offers when conducting our review, and it's worthwhile checking the promotions page regularly to see what is on offer, especially when there are big horse race meetings such as the Cheltenham Festival and Royal Ascot.
Tote has moved beyond just being a horse racing betting site and you can now find good selection of sports betting markets, particularly those involving football.
There's a long list of football competitions to bet on and we regularly spotted boosted odds for pre-built accumulators on Football League games, as well as the occasional free football bets being offered.
For instance, we spotted an offer that gave punters a £5 free bet when they wagered £10 on an accumulator on a specific night.
It was a better offer than some you find on the best accumulator betting sites and is the type of football promotion you'll find regularly with the Tote.
Horse racing fans can opt in for the Stayers Club promotion, which involves placing six bets weekly on the Jackpot, Placepot, Quadpot, Scoop6, Exacta, Trifecta or Swinger pools.
When placing six £10 qualifying bets between Monday and Sunday, Tote customers will receive a £10 free bet, which can be used on any of the same qualifying pools. There are also £5 and £2 alternatives available for this promotion.
There are regular crossovers between racing and sports on Tote, who offer free sports bets for punting on racing.
For example, bettors can regularly earn a £5 free sports bet when they wager £20 or more on Racing Pools at a specific meeting.
There are also opportunities to earn free bets by wagering on certain sports. Users of NBA betting sites will find they can get a £5 free bet when they place a minimum of £10 on a NBA bet builder on selected games.
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Tote offers in-play betting across all sports, and live action can be accessed via the in-play tab at the top of the main menu. From there, a sub-menu with the various sports where in-play betting is highlighted can be found.
For many, including myself, in-play betting is becoming increasingly popular. In-play betting allows you to place bets when a game or event has started.
This lets you make informed decisions based on live performance and current circumstances, such as goals, injuries, and even weather conditions in sports such as cricket and golf.
Tote is one of the betting sites with live streaming, but that's largely limited to horse racing and sports bettors will need to be content with graphical representations of the action to follow the majority of in-play events.
Bet builders feature strongly with Tote. They are available in all major team sports, including football, American football, basketball, baseball, tennis, and ice hockey.
A bet builder is a tool for creating custom bets by combining predictions for the same game or event into one bet. For example, in a football match, you could combine which team will win, a specific player to score, and the number of corners in the game.
All these predictions are rolled into one bet, and for it to win, every part of the bet needs to be correct. The more selections you add, the higher the potential payout, but the risk increases with each selection.
We found Tote's bet builder tool to be a little limited. There were no player prop markets available to add to a bet builder, impacting the number of markets you can use.
However, you are able to combine bet builder wagers into an accumulator, an option not available with every online bookmaker.
Payment Method | Deposit Amount | Withdrawal Amount | Withdraw Time |
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£5 min | £5 min | 3-5 Working Days |
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£5 min | £5 min | 3-5 Working Days |
The Android mobile app downloaded very quickly to my device with Google Play and was installed in no time. It has a user rating of 4.6/5.0, and while there were some grumblings in the reviews, the overall feedback is positive.
It is the same story for iPad and iPhone users, with the iOS app also having a rating of 4.6/5.0 on the App Store. Again, there are some mixed reviews, but nothing to suggest that Tote's app is a poor offering, and its ratings are among the highest you are likely to see for betting apps.
My experience was that the app is very likeable. Once I had spent a few minutes finding my way around, I found it simple to use and quick to respond.
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Tote has excellent customer support, and 24/7 live chat is available. This means customers can reach the support team anytime, day or night. To use the live chat facility, click the logo in the bottom left-hand corner of the website or go through the app menu.
They also provide excellent telephone service (0800 032 8188), available seven days a week from 8am until midnight.
For customers who prefer to make contact by email, the customer support team can be reached at customercare@tote.co.uk.
The Tote is dedicated to promoting safer gambling and offers tools to help customers stay in control. Features like deposit limits and self-exclusion make it easy for users to manage their spending.
Additionally, the site provides links to support groups and charities for further help and advice if gambling becomes a concern.
Refer to Gambling.com's responsible gambling guide for further advice and information on staying safe when betting online.
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The welcome bonus for new customers is a great reason to join Tote, but betting on this platform has plenty of other benefits. They offer various betting markets on all popular sports, complemented by an easy-to-navigate website and app.
One standout feature is their extensive in-play betting options, which are particularly impressive. Sports fans are spoilt for choice regarding live-action, and bet builders are available at many sporting events.
For horse racing fans, Tote provides free streaming of all UK and Ireland races to all users.
Another excellent feature is the Racing Post Spotlights available on UK and Ireland racing for individual horses and the overall race. Even replays are available, making Tote stand out from the crowd. These are all neatly incorporated into the race cards.
Pool betting may not be to everyone’s taste, but with the introduction of World Pool, Tote betting is becoming an increasingly viable alternative to fixed-odds betting.
Yes, The Tote offers access to an online casino once you have completed the sign-up process. As part of our exclusive welcome bonus, new users will receive a casino bonus consisting of 50 free spins for the slot game Big Bass Bonanza.
Yes, the UKGC licences and regulates Tote to serve British customers.
Tote is one of a handful of £5 deposit betting sites available to UK punters, while the minimum withdrawal amount is £10. However, they are not likely to make a list of the fast withdrawal betting sites with funds taking 3-5 days to hit a punter's account.
Yes, The Tote Placepot App is available on both Android and iOS.
Tote has a great selection of promotions and offers for both racing and sports bettors, many of which feature free bets. The offers tend to be seasonal, so expect to see talk of Cheltenham free bets on the site in March.
Tote has a wide selection of sports to bet on but currently doesn't feature any Esports betting on their sportsbook. There's also no WWE betting or odds on politics at the time of this review.